Facebook’s platform landscape is beginning to change from strictly social to business casual. A corporate website was once the most important digital presence a company could own, but the new trend could reduce it to second – a choice branding source. Why? Because websites are now being replaced by social platforms such as Facebook, where you can easily be discovered, the platform and unique URL are free, and you can promote your brand more effectively.

Current digital research shows that Facebook has benefited from this social trend. Facebook receives approximately 41 percent of all social networking traffic (with over 500 million members worldwide), and the number of people joining Facebook in the United States grew by 145 percent in 2009. Facebook now produces more search results than Google.

Some of the largest corporations in the world have a Page on Facebook, and by doing so, increase their brands’ awareness and audience engagement locally, nationally, and globally. For example, Barnes & Noble has recently developed over 600 Facebook “Pages” targeting niche markets in the United States. While this would seem overkill for some companies, it is a great engagement strategy for the large or small business because it is cost-effective (free); you can localize your message to specific niche audiences. The Facebook FHTML feature also provides you with the flexibility to design pages specific to your consumer and community. FHTML is easy to use, is browser-friendly, and has the search engine optimization of HTML. Read the rest of this entry »

The age that we are in is very advanced in technology. There is an appliance for anything and everything you can think of. In fact there are so many that the chances of you getting overwhelmed by the many electronic items in the market are quite high.

Among the many appliances that are in market digital video recorder is one of the most sensible equipments which has many amazing features which helps in recording clear video digitally and is also quite appealing.

The shops have many uses for these video recorders and these are recognized by many people. This is more useful when a person wants to be aware of what is happening in the store and to ensure there is no theft.

With the help of digital recorder, one can easily cover the entire shop by means CCTV and can closely observe all that is going on in the shop without any kind of issues.

You can also use these as a multi channel recorder so that you can keep a close watch on many shops from the same place at the same time. Companies which have multiple stores find these to be an extreme help as they can keep watch on their stores which are present in different locations at the same time. Read the rest of this entry »

There are many categories and subcategories of marketing today that you’re bound to get dizzy trying to learn about it all in one shot. Internet marketing, as an idea, is extremely encompassing. Most people only bother to learn a few ins and outs just enough to get them by and to get their sites ranked. Part of Internet marketing is digital marketing, an equally confusing aspect.

If you know what this marketing is, then it’s relatively easy to understand. If you don’t know, however, figuring out what qualifies as this can take some getting used to. Odds are you haven’t heard of some of the methods within the digital wheelhouse.

In simple and plain English, the broad category of this type of marketing contains search engine optimization (SEO), banner advertising, pay-per-click advertising (PPC), email, RSS, social networking, blogging, advergaming and other Internet-based digital aspects. Basically, the overwhelming majority of Internet marketing qualifies as digital, but there are a few old marketing tactics online that don’t fall in the category. Read the rest of this entry »