US $800 million; that’s the current market of Digital Signage, which has proven its worth and has become one of the most effective form of marketing channel. In fact, the projected market by 2011 is said to be around US $3.5 billion, thereby making it the fasting growing channel. The major manufacturers are Sony, NEC display solutions, Samsung Electronic, LG Electronics, Sharp and Mitsubishi; there are also numerous other small companies that have over crowded this market; however it has been predicted that in times to come the ones that would survive would be those that have the expertise in these solutions and also have the experience in installation.

It has been noted that, in order to survive in digital signage solutions market, the solution providers have started to provide more than just digital signage panel, that is, to provide a complete signage solution that would encompass wireless cable, software and mounts. A recent study has claimed that through these displays, there has been brand awareness effect of 47.7%, hike in purchase that estimates to be 29.5%, also there has been an upswing in sales volume of about 31.8%, generate growth in repeated buyers that’s around 32.8% and also create in store traffic of about 32.8%. Now these statistics clearly show a huge rise in demand for such products solutions with absolutely no signs of the demand going down. Read the rest of this entry »

Online marketing is a way to reach the exact customers easily in the buying cycle. It’s a form of B2B marketing which offers a variety of choices through digital marketing. The buyer must be given the right information for the desired product that they wish to consume. This can be done only through the right practice of online marketing and its various technologies. For any B2B marketing, it is important to know the core values of the end customer.

Many people have this perception in mind that Online marketing is fit only for those whose target audience is the end consumers, that is, digital marketing works only for consumer marketing, but the reality is that B2B buyers are also consumers or are targeting towards the end consumer at large. All the people have the same needs and wants. Therefore online or digital marketing is a great opportunity for business to business promotion.

In the online marketing discipline, there are various channels of marketing, example: Social Media marketing, it is a way to promote the product on various social networks, where the target audience prevails the most. Some of the common examples of Social Media networks are Face book and Twitter. Here, the traffic is in abundance. There are various tools available to promote through Social Media Marketing, these help in scaling up your efforts. Read the rest of this entry »