Ebook Covers, the Secret to Marketing Digital Products – The Packaging Sells
Advertisers have kept a well-known secret for eons. Product packaging sells.
Most of us can immediately relate to the “magic power” of product packaging. From the time we were kids, we were “charmed” by products whose packaging was bright and colorful, or featured our favorite comic book, cartoon characters or commercial mascots (like “Tony the Tiger” – Frosted Flakes and “Toucan Sam” – Fruit Loops) on the box. I’m willing to bet that more than a few of you could right now describe in detail the box for the “Monopoly” game, “Candyland”, or “Operation”. Even some forty or fifty years later, the advertisers still have a hold on you.
When marketing digital products like reports and ebooks, “packaging” is no less important. In fact, it’s much more important. Why? Because you can’t touch or feel digital products; they have no physical presence. So how do you convey to a potential customer that your product holds value? You can give them a whole laundry-list of benefits and features, but it won’t accomplish near as much as one well-designed product package. A great ebook cover.
What an ebook cover does for a potential customer is to psychologically give him/her a “physical” product, a thing of value. And while online customers are very attracted by the instant gratification of buying a product and being able to immediately download it to their computer (rather than having to wait days or even weeks for a product to be delivered to them), they still want to feel that they have purchased some “thing”. So, rather than the customer simply paying money and downloading a series of ideas and information, “thin air” if you will, an ebook or report cover gives them a visual object that, when done well, creates something visually appealing, conveys a sense of credibility, adds quality, gives an illusion of a physical item, and so makes the customer more comfortable about the purchase.
Digital Optimization Seven Ways to Keep Your B2B Digital Media on Track
Today’s business-to-business on the marketers are never short of stakeholders suggesting new ways to leverage social media, Web 2.0, SEO/SEM, mobile apps and all other tools digital.
But what criteria do you apply to determine what’s worthwhile and what’s a waste of resources? Here are seven considerations for a head start in optimizing your digital efforts.
1. Make Sure Nothing Happens Without Clear Objectives
While this seems obvious, it’s amazing how many companies spend considerable chunks of their budget on a digital media simply because competitors are doing so, or someone thinks it’s new and interesting. You should be able to explain, specifically, how every part of your company’s digital marketing efforts contribute to the company’s sales and marketing objectives.
Digital Media Solution – How You Can Manage and Store Your Digital Files
In this age of digital files and products, it is indeed important that you also have a storing system to help you keep these items forever. Of course, digital files can be stored online but it also helps to convert it into a physical product where you can sell it offline or store it in other media.
Especially if you are maintaining a business on digital products such as eBooks and software, and you are looking for digital media solutions to store and make your products available forever, you can actually explore the option of putting your products into a physical form and sell it as well.
For instance, if you are an eBook writer and you want to explore other ways to sell your eBooks, you can copy it to a high quality CD or DVD and package it for selling. Online stores as well as auction sites do allow the selling of CDs and DVDs for digital products and thus, you can actually sell them in these forms aside from the downloadable ones.
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